Ross Rudesch Harley & Elvis Richardson, Artspace Sydney, 2008.

CONCEPT
VHS (originally short for Vertical Helical Scan, later Video Home System) was invented in the 1980s and allowed viewers to watch movies in their own home. It also gave us the technology to record and store content from broadcast television in a relatively cheap and accessible […]

The VHS logo and technical description of the VCR tape transport system.

VHS spools and covers unpacked and in template form.

VHS movie distribution company logos morphed into a form that matches the installation concept of “Loom-O-Rama“: the interlacing of video tape in an unexpected kinetic visual form.
In the heyday of VHS, the logos seemed to suggest there was a stellar quality to the content and packaging alike. When VHS was new, barely 30 years ago, […]